SERVICES

STRATEGIC CONSULTING & PROBLEM SOLVING

KMA provides reality checks, competitive market assessment, strengths & weakness identification and viability tests. This work is often confidential because major changes may result.

For example, recently a well-known public media company was considering changes in one of its signature public radio programs. They wanted to know the viability, financial risks and likely outcome if they made the changes.

KMA conducted off-the-record executive interviews with a “kitchen cabinet” of knowledgeable programmers, obtained detailed financial and carriage data about competitors and conducted Affinity Group [link] research with core listeners.

After the investigation, KMA concluded the changes would likely result in additional carriage and increased revenue. KMA learned that the existing program was not taking full advantage of sponsor credit positions in the program’s clock – leaving “money on the table” so to speak.

The client decided to go ahead with the changes but the economic recession caused plans to go on hold.

PROGRAM MARKETING AND CLEARANCES

KMA places the right programming on the right stations by personally contacting program directors. Clients are provided with frequent carriage updates. KMA provides detailed carriage, audience reports and feedback for project stakeholders.

DEVELOPING RADIO PROGRAMMING

KMA works at all stages of radio programming development. KMA provides feasibility studies, budgets, beta tests, goal setting, scenarios and "how to" coaching. We work with potential sponsors, funding organizations and producers to create radio programming that will succeed in reaching significant audiences.

OUTREACH & PROMOTION

KMA gets the word out by using traditional media, targeted e-mail campaigns and social media.