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ABOUT THE INITIATIVE
The Talk Radio Initiative is a leadership effort by the Ken Mills Agency.
Through consulting, research and resource sharing, the Initiative works to make talk and interview programming more successful. We seek and promote magnet programming that connects with listeners.
THE UNIQUE ROLE OF TALK PROGRAMMING ON PUBLIC RADIO
Call-in talk and interview programs are the fastest growing types of programming on public radio stations. They enhance community involvement and increases the value of the radio station to its listeners.
Talk programming brings depth and context to public radio's rich mix of news and information. It strengthens the tie between global trends and neighborhood issues
